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Click-to-WhatsApp Ads: Boost Lead Generation by 5x

Run Click-to-WhatsApp Ads that connect you directly with customers, and watch your leads grow 5x faster.

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What are Ads that Click to WhatsApp?

Click-to-WhatsApp Ads are simple, when someone clicks your Facebook or Instagram ad, they’re taken straight to a WhatsApp chat with your business. It’s the fastest way to start real conversations and build trust with your audience.

Reach Unlimited Contacts

Broadcast your message to as many contacts as you want, without limits or restrictions.

Manage Everything in One Single Dashboard

No more switching tabs or tools, manage your Click-to-Whatsapp Ads, messages, and insights all in one place.

Target better with AI Ad Campaign Manager

Let AI find the right audience for your campaigns, and watch your conversions grow 3–5x faster.

Create & Run Ads that Click to WhatsApp

Say goodbye to complicated ad tools.
With Rampwin, creating ads is effortless- recharge, launch, manage leads, and re-engage users, everything you need to drive conversions faster.

View Analytics

Track performance, optimize campaigns, and make smarter decisions with real-time insights.

Increase your ROAS 🔥

Retarget your leads on WhatsApp and drive up to 7.5x ROAS.

How to Run CTWA via Rampwin

Running Click-to-WhatsApp (CTWA) Ads with Rampwin is simple and seamless.
Here’s how it works 👇

Step 1

Name Your Campaign

Takes ~30 seconds – 1 minute

  • Go to the “Broadcasts” tab and click “Create Campaign.”
  • Give your campaign a clear, keyword-friendly name (max 50 characters).
  • A good name helps you track performance and search for campaigns later.

Step 2

Choose Your Sending Channel

Takes ~15 seconds

  • Pick the WhatsApp number, Facebook page, or Instagram account you want to send your campaign from.
  • Each campaign is linked to a specific sender — making it easier to track performance and manage replies.
  • Use names like Rampwin Chat Commerce, Rampwin Support, or Rampwin IG to align with your communication goal (sales, support, announcements).
  • Channels marked with Cloud API indicate verified WhatsApp Business senders.

Step 3

Select or Upload Your Audience

Takes ~30 seconds – 1 minute

  • Choose from your existing contacts using filters like tags, names, company, or past actions.
  • Or click “Upload Contacts” to add a fresh list via CSV — no complex formatting required.
  • Use filters like blacklist status, appointment date, or reseller type to segment precisely.
  • Targeting the right people improves engagement and lowers opt-outs.

Step 4

Choose a Message Template

Takes ~1–2 minutes

  • Select from your approved WhatsApp message templates using the dropdown.
  • You can search by name to quickly find the right template.
    Each template is pre-approved by WhatsApp and categorized (e.g., quiz, carousel, lead drop).
  • Need a new one? Click “Create Template” to submit a fresh message for approval.
  • Use variables (like customer name or order ID) to personalize your message dynamically.

Step 5

Send a Test Message

Takes ~10 seconds

  • Choose one or more internal contacts to preview your message before it goes live.
  • Ensure variables (like name or order ID) display correctly, and the format looks perfect.
  • This helps you catch typos, layout issues, or delivery problems before sending at scale.
  • You can also skip this step if you’ve already tested the template before.

Step 6

Review & Launch Your Campaign

Takes ~15 seconds

See a complete summary of your campaign, including:

  • Campaign name
  • Total contacts selected
  • WhatsApp template used
  • Estimated cost
  • Preview your personalized message before sending.
  • Choose when to send: Immediately or Schedule for later.
  • Optionally enable “Retry Campaign” to automatically resend to failed numbers.
Q 1. What are Click-to-WhatsApp (CTWA) Ads?

Click-to-WhatsApp Ads are Facebook and Instagram ads that let users start a WhatsApp chat directly with your business when they click the ad. They help you convert ad clicks into real conversations, improving lead quality and conversions.

You can create, launch, and manage CTWA campaigns directly from Rampwin’s dashboard. Simply connect your Meta Ad Account, choose your target audience and ad creative, link your WhatsApp Business number, and go live in minutes.

Rampwin gives you end-to-end automation for CTWA campaigns, including lead tracking, automated replies, retargeting, and real-time analytics. This helps you maximize conversions and achieve up to 7.5x higher ROAS.

Yes, CTWA ads work best with the Official WhatsApp Business API, which Rampwin provides. It ensures instant delivery, compliance, and automated follow-up capabilities that aren’t available on the regular WhatsApp app.

Absolutely. Rampwin gives you a single analytics dashboard to track clicks, replies, conversions, and ROAS, all in real time. You can also segment leads and retarget engaged users to improve campaign performance.

Frequently Asked Questions

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